I have used the Prorasso pre/post shave cream for about a week and find it to be excellent. It does an excellent job at softening the beard and making the shaving experience much more enjoyable. I have a very tough Italian beard that many professional barbers have remarked about. This product seems to be up to the task. I also find the scent to be enjoyable. I find I have much less razor burn with this cream prior to shaving. I have also found that the longer you use it, the better it works. It is at the top of my list for pre shave prodcuts.