I've used this soap for roughly 50 shaves, and tried to accurately give my current impressions. This soap is very good
My routine with this soap is to put it in my shaving mug, then put my brush on top of the soap in the mug bristles down, and then place the mug in the shower while I wash. When I'm done, I shake the brush off, swirl it a few times on the soap, and then apply the brush to my face and lather away. Some moisture on the soap before attempting to lather helps.
Ease of latheringI run MWF through this same routine, and it lathers up just as easily and as well as any glycerin soap I've tried. I've heard horror stories, so I'm pleasantly surprised.
Life span of latherAfter lathering, I can dry off, got dressed, cook breakfast, go back for my shave and the lather is still moist on my face with about 75% remaining. This is a favorable comparison to other soaps I've used.
MoisturizingFor a soap, this performs very well in moisturizing. It isn't exactly like using skin lotion on my face, but it was close.
LubricationI don't see how the lubrication could be improved at all. A+. I suppose it could, but it would set a new standard for my experience. The lather lubes up my face better than Jimbo's experimental products and I don't think a buttered pig would be any more slippery to the touch.
How protective?Protection? Well, I'm not sure what this means. It protects my skin from irritation (lubrication?) and it protects my skin from drying out (moisturizing) and it protects my skin from the razor (cushion?). I am surprised how well the razor can glide in this lather and yet how moisturizing the lather is at the same time. It is good
ScentThe scent is somewhat subtle, and stronger when lathering directly on my face. It vaguely reminds me of crisco shortening. I am a fan of plain soap smell and unscented, so anything that improves on that is a plus for me. Only a few scents I've ever tried are actually better than unscented.... I shall plug TGQ's cavendish black here
PriceMWF is a really good soap, but is it $20 / puck good? For the 4.5 oz or whatever it is, it's pushing it. It's still worth it I think, but if you're willing to sacrifice a little quality you can still get a great shave from a lot of other products for a lot less money.
Would you buy again?If I run out, I am pretty sure I will get more.
A special editorial:
To the guy who says MWF is overhyped and overexpensive - I think I agree. It is not magical, and it is high-priced.
But he hype and price do not affect the quality of the product. It is a very good soap, and I think deserves a strong rating when compared head to head with other shaving soaps