Thread: The Benefits of Straights: Gillette Concedes

I saw this commercial a few days ago, but couldn't find it online until today.

Gillette concedes that a straight is better than anything they've come up with so far (at least in part).



I do find it funny that they used the most archaic looking straight possible (23sec)...instead of say a Red Imp, or Leader, or any number of gorgeous razors we see on a regular basis.

FWIW

Jim

Hmm, I just saw a quick glimpse of a straight. It could mean many things. Nothing was said about it.

electric - even trimming
fusion - close shave
straight - accurate edge

many of my neighbors believe that the shavettes for shaping that their barbers are using are full on real straights, so i think the advertising is speaking only to shaping as that is what the 6th blade is for IIRC.

The impression I get from that commercial isn't that they are conceeding anything, quite the opposite. The seem to be saying that they've taken the best elements of other shaving appliances and now Gillette has created an even BETTER, ultimate razor/trimmer/whateveryouwanttocallit. Typical of them, IMO. But I have to admit, inserting the image of a straight into there kinda threw me for a loop...

I agree with Ryan. They're merely making the reference that they've incorporated aspects of those types of razors into this one.

Originally Posted by BigJim

I saw this commercial a few days ago, but couldn't find it online until today.

Gillette concedes that a straight is better than anything they've come up with so far (at least in part).



I do find it funny that they used the most archaic looking straight possible (23sec)...instead of say a Red Imp, or Leader, or any number of gorgeous razors we see on a regular basis.

FWJim

I grew up in a culture where it was customary to shave every day, and everything introduced the last 40 years left my face chapped Tuesday or Wednesday. People address the irritation issue by skipping the shave but I'm locked in that shave everyday mentality. That's what led me back to the single edge,double edge, and straight shaving. The stuff you typically see at a retail store is not only expensive, its horrible!

Originally Posted by thebigspendur

Hmm, I just saw a quick glimpse of a straight. It could mean many things. Nothing was said about it.

I think the razor has a single edge on the back for sideburn and moustache edges.

Wow, I really didn't think this would get such push back.

In my mind, when I saw this commercial, they were communicating that they'd come out with a new dyna-whoppin-mojo-nuclear-powered-super-duper-awesome-sauce shaving machine. BUT, in doing so they also conceded that, at least for "accurate edging" nothing they've made so far does a better job than a straight. Otherwise, why show a straight at all? Why not a single blade disposable, or a DE? They show other products Gillette has made in the past and warp them into this new machine claiming to have taken the best of the best to make this new product. That means that they're conceding that the straight razor is the best of the best, at least in some aspect of shaving.

If you don't like it, that's fine. I just thought it was interesting that they'd even deign to show a straight, let alone imply it was the best at something, and I thought others might be interested in seeing it.

Peace,
Jim

I think this might backfire on them.

If they are saying we've taken the best bits from these shaving instruments, I'm thinking non straight razor shavers will think; why not just use a straight if even gilette use these as inspiration? surely the source of the idea is in most cases superior to the creation derived from it.

I see where your coming from.

regards Alex

I think they're just trying to ride the mojo coattails of straight razors. 'Cause after all, what's manlier than that? That little blue thingy with all those blade guards on it? Naaah. Plus, Adrian Brody looks like such a stoner I wouldn't risk using the same gear as him!